Revenue vs Profit = Vanity vs Sanity

Someone somewhere said, "Revenue is vanity, Profit is sanity". So true for any company, small or big. I am a keen follower of this conversation at various places.

Hence it is very interesting to see that Apple the maker of cool tech products, has a whopping 35% of the profits made in the PC industry, while it takes only 7% of the share of revenues! Now Apple is also seen as a company that appeals to people's sense of vanity!