Hero Honda is running a new TV ad on its fairly established bike model the CD 100. It starts with a young man pondering about what is there in America that is not present in India. This guy seems to have a job offer from one Mr. Richards as a building architect. He rides his bike with these thoughts, and then turns it around deciding that his designs will help him build a new India! Main Aaraha Hoon India (I am coming India!).
This is perhaps one of its first kind of ads that explicitly encourages Indian youth to leverage their talent and skills for India. Ads usually mirror what the public feels is cool or is the 'in thing'. And it sure feels good to see an ad like this run over and over again on the telly set.
Showing posts with label Indian Media. Show all posts
Showing posts with label Indian Media. Show all posts
Sep 22, 2007
Mar 28, 2007
A Billion Blues
The media is now crying hoarse about the dismal performance of India's cricket team. All the while the media and the marketer's greedily loved hyping up the 'Blue Billion' (Pepsi's pet phrase), but all went in vain as the team lost twice and failed to make it to the next round (Bangladesh and Ireland are two notables who made it).
Infosys founder NRN advises the cricket establishment to follow processes and not mock it (referring to the massive political interferences plaguing selections and engagements). The system is so riveted by indiscipline, greed and corruption that it does not let good players emerge. Even the so called stars take it easy once they begin to enjoy power and money. Finally there are some calls for big and struggling stars like Sachin Tendulkar to retire. These stars are resting on past laurels and pulling along to keep their batting averages against minnows like Namibia, Kenya and Bermuda [see Shekhar Gupta's editorial in Indian Express and Ian Chappel's call to Sachin to retire]. Real performers like VVS Laxman who have won tough matches against strong teams have languished for not playing the political game.
This sorry state of cricket reflects that of sport in general in India (see this list of the Athens 2004 Olympics medals per million population). And believe me this cricket loss will simply pale in comparison to the performance India puts up in the upcoming 2008 Beijing Olympics. China will leverage the platform to the hilt showcasing its new wealth and the tens of medals it will win to proclaim its rise in the World. Don't be surprised if they even overtake America's medal tally. Our establishment will be happy if we bag a single medal (like in the 2004 Athens Olympics), or may be not even bother.
Infosys founder NRN advises the cricket establishment to follow processes and not mock it (referring to the massive political interferences plaguing selections and engagements). The system is so riveted by indiscipline, greed and corruption that it does not let good players emerge. Even the so called stars take it easy once they begin to enjoy power and money. Finally there are some calls for big and struggling stars like Sachin Tendulkar to retire. These stars are resting on past laurels and pulling along to keep their batting averages against minnows like Namibia, Kenya and Bermuda [see Shekhar Gupta's editorial in Indian Express and Ian Chappel's call to Sachin to retire]. Real performers like VVS Laxman who have won tough matches against strong teams have languished for not playing the political game.
This sorry state of cricket reflects that of sport in general in India (see this list of the Athens 2004 Olympics medals per million population). And believe me this cricket loss will simply pale in comparison to the performance India puts up in the upcoming 2008 Beijing Olympics. China will leverage the platform to the hilt showcasing its new wealth and the tens of medals it will win to proclaim its rise in the World. Don't be surprised if they even overtake America's medal tally. Our establishment will be happy if we bag a single medal (like in the 2004 Athens Olympics), or may be not even bother.
Dec 28, 2006
'Sunita Williams as Indian as Santa Claus' - How Indian Media Grovels
Nice point made by a Times of India reader in his letter published in today's editin of ToI Hyderabad. While Sunita is a celebrity and has achieved something that everyone can take pride of, the way India media has adopted her as fully Indian is amazing. One gets to see similar attitudes for Hollywood celebrities who visit India or during Oscar times when we debate which Indian film has a remote chance of making it. Media has a role in encouraging original thought and talent from within the country, the rest (and the world) will then follow.
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