Sep 22, 2007

Main Aaraha Hoon India!

Hero Honda is running a new TV ad on its fairly established bike model the CD 100. It starts with a young man pondering about what is there in America that is not present in India. This guy seems to have a job offer from one Mr. Richards as a building architect. He rides his bike with these thoughts, and then turns it around deciding that his designs will help him build a new India! Main Aaraha Hoon India (I am coming India!).

This is perhaps one of its first kind of ads that explicitly encourages Indian youth to leverage their talent and skills for India. Ads usually mirror what the public feels is cool or is the 'in thing'. And it sure feels good to see an ad like this run over and over again on the telly set.

No comments: